Sobu is a boutique content studio in Bulimba, Brisbane, designed to feel like a curated location home, a classic studio, and intimate event space - all in one.

LOCATED IN THE ARCHITECTURALLY DESIGNED, KARTHINA LANE, SOBU COMBINES THE BEST OF ALL WORDS: A NATURAL LIGHT STUDIO, A LIFESTYLE SHOOT LOCATION, AND A PODCASTING SUITE - ALL STYLED AND SHOOT READY.

THE SETS ARE CURATED BUT FLEXIBLE. THE PROCESS IS SEAMLESS. WHETHER YOU’RE A CREATOR, BRAND, PHOTOGRAPHER OR EVENT HOST, YOU’LL FIND THE SPACE ADAPTS TO YOUR RHYTHM.

EXPLORE THE SPACE

A Space Built for Creators, Founders & Modern Brands

Sobu exists for the brands and creatives who understand that good content isn’t a “nice-to-have” - it’s the backbone of modern storytelling. Here, every detail has been considered, from the warm timber floors to the private podcast room and styled props. Whether you’re filming Reels, hosting a team strategy day, or launching your next big idea, Sobu gives you the backdrop that matches your ambition.

Meet the Founder

Sobu was founded by creative director and brand stylist Paige Noelle, whose background in visual communication and editorial styling shaped her eye for elevated yet effortless design. After years creating content for brands, Paige built Sobu to solve a problem she knew firsthand - the need for one space that blends classic studio functionality with lifestyle warmth.

Now, she helps brands tell cohesive, visual stories that feel intentional and beautifully human. Always fuelled by great lighting, good coffee and her young family, who keep life joyfully full.

WORK WITH PAIGE

Sobu (so-boo) takes its name from ‘South Bulimba’ - a vibrant riverside suburb known for its boutique cafes, wine bars, and local hotspots that make it a destination in itself. (Think post-shoot Aperols or morning coffee runs on Oxford Street, just a quick 2-minute drive away.)