Sobu is a boutique content studio in Bulimba, Brisbane, designed to feel like a curated location home, a classic studio, and intimate event space - all in one.
Located in the architecturally designed, Karthina Lane, Sobu combines the best of all worlds: a natural light studio, a lifestyle shoot location and a podcasting suite - all styled and shoot-ready. The sets are curated but flexible. The process is seamless. Whether you’re a creator, brand, photographer or event host, you’ll find the space adapts to your rhythm.
Sobu takes its name from South Bulimba - a vibrant riverside suburb known for its boutique cafes, wine bars, and local hotspots that make it a destination in itself. (Think post-shoot Aperols or morning coffee runs on Oxford Street, just a quick 2-minute drive away.)
Meet the Founder & Creative Director
Paige Noelle built Sobu after over a decade immersed in the worlds of editorial styling and brand imagery. She learnt the craft on set with some of Australia’s leading interior magazines, where she developed a precise eye for detail and the ability to shape a scene until it felt both effortless and elevated.
After transitioning into creative imagery for brands, Paige became known for her modern yet approachable style - visuals that feel luxurious without ever losing warmth. Sobu is the studio she always wished existed: a space where creativity feels curated, where every backdrop is intentional, and where brands can tell their stories with clarity and sophistication.
A Space Built for Creators, Founders & Modern Brands
Sobu exists for the brands and creatives who understand that good content isn’t a “nice-to-have” - it’s the backbone of modern storytelling. Here, every detail has been considered, from the warm timber floors to the private podcast room and styled props. Whether you’re filming Reels, hosting a team strategy day, or launching your next big idea, Sobu gives you the backdrop that matches your ambition.
ELEVATED CREATIVITY, WELCOMING LUXURY, EXCEPTIONAL SERVICE, INSPIRING SPACES, EMPOWERING GROWTH